▼ EXECUTIVE DASHBOARD ▼

Single-page operating view.

Every metric live. All formulas update from the Inputs tab. Data persists offline in your browser.

▼ THIS WEEK ▼

▲ 0 day streak

Highest priority — next milestone

— —

Pre-launch → 1,000 paid.

Vertical timeline. Tap any milestone to expand and edit all fields. Phases color-coded.

Pre-Launch Soft Final Foundation Ongoing

▼ LAUNCH READINESS CHECKLIST ▼

Tracked weekly.

Tap to toggle. Status auto-updates. Completion % feeds the streak counter on the dashboard. Add new items as launch evolves.

Total

Done

0.0%

Complete

Add custom readiness items as launch evolves. Each item: name, target date, owner, notes.

▼ STRATEGIC DOCUMENTS ▼

Lean Canvas + Value Prop Canvas.

Edit any cell. Update weekly. Status + last updated tracked per canvas.

▷Lean Canvas

Status

Last updated

Owner

Document link

Problem

Solution

Unique Value Prop

Unfair Advantage

Customer Segments

Existing Alternatives

Key Metrics

High-Level Concept

Channels

Early Adopters

Cost Structure

Revenue Streams

▷Value Proposition Canvas

Status

Last updated

Owner

Document link

CUSTOMER PROFILE

Jobs to be done

Pains

Gains

VALUE MAP

Products & Services

Pain Relievers

Gain Creators

▷Strategy Canvas (Blue Ocean)

Status

Last updated

Owner

Document link

Plot the value curves of LUFG vs competitors across the factors of competition in the MMA training space. Score each factor 1–10 (10 = highest offering). The Strategy Canvas reveals where to compete differently.

FACTORS OF COMPETITION

LUFG

SUB META

NOTES APP

COACH MEMORY

▷Four Actions Framework (Blue Ocean)

The four questions that crack the value-cost trade-off. Answer each. The output drives the ERRC Grid below.

⊖ Which factors should be eliminated that the industry takes for granted?

▼ Which factors should be reduced well below the industry standard?

▲ Which factors should be raised well above the industry standard?

✦ Which factors should be created that the industry has never offered?

▷ERRC Grid (Eliminate · Reduce · Raise · Create)

The action grid. List the specific moves under each action. Each item should map to a real launch decision, not a slogan.

⊖ ELIMINATE

▼ REDUCE

▲ RAISE

✦ CREATE

▷North Star Framework

One metric that captures customer value delivered. Input metrics drive the North Star. If inputs move and the North Star doesn't, your model is wrong.

North Star Metric (single number)

Why this metric (the customer-value logic)

Current value · Target value · Timeframe

Input metrics (what we move to move the North Star)

Counter-metrics (guards against gaming)

▷Jobs-To-Be-Done Canvas

Customers don't buy products — they hire them to do a job. Functional + emotional + social dimensions per job. Extends the VPC with deeper buyer logic.

The Main Job (one sentence, customer's perspective)

FUNCTIONAL DIMENSION

The practical task they want done

EMOTIONAL DIMENSION

How they want to feel about themselves

SOCIAL DIMENSION

How they want to be seen by others

FORCES — PUSH (current pain)

What pushes them away from current solution

FORCES — PULL (LUFG appeal)

What pulls them toward LUFG

FORCES — ANXIETY

What worries them about switching to LUFG

FORCES — HABIT

What anchors them to current solution

▼ SWOT + MOVES ▼

How we win attention over time.

Strengths · Weaknesses · Opportunities · Threats · Moves to Demote. Review weekly. Act on the highest-priority items first.

Active items

High priority

Stale (>14d)

▲ STRENGTHS

▼ WEAKNESSES

◆ OPPORTUNITIES

⚠ THREATS

⊖ MOVES TO DEMOTE

Things to consciously deprioritize, kill, or scale down. Killing the right things frees capacity.

▼ MARKETING & POSITIONING ▼

How we win attention & trust.

Avatars · Angles · Positioning · Hype calendar · Competitive map · Weekly learnings. The CMO's operating surface.

▷Positioning Statement

Positioning Statement

Brand Pillars (one per line)

Proof Points (evidence backing pillars)

Anti-positioning (what we're not)

▷Avatars (psychographic + demographic)

Demographic + psychological profile of buyers in our funnel. Distinct from product archetypes.

▷Angle Library (links to Creative Testing)

Each angle has a hypothesis (what psychological lever it pulls) + target avatar. Performance pulls live from Creative Testing.

▷Hype / Tease Calendar

Pre-launch content drops. What teases when, where, designed to provoke what reaction.

▷Organic Tactics Library (menu — pick & sequence later)

The full menu of organic plays — workshops, lead magnets, IG mechanics, raffles, sponsorships, journal studies, SEO assets. Filter by type or status. Each tactic captures something (email · pixel · DM · follow) — every play is a data ingestion point feeding the Skill Loop.

▷Competitive Positioning Map

Where we sit vs each. Re-evaluate monthly.

▷Weekly Learnings Log (CMO notebook)

What did we learn about the customer this week? From creatives, DMs, email replies. Auto-stamped.

▼ SKILL DEVELOPMENT LOOP ▼

Continuously improve the core loop.

Capture assessments → design constraint-led practices → prescribe → review outcomes → feed AI training corpus. Single-user (Tuckie). Oscar builds the in-app coach version separately.

▷The Loop

Train

User trains in their gym

→

Capture

Voice-first session log

→

Insight

A-Game pattern detection

→

Prescribe

Constraint-led practice

→

Practice

User executes prescription

→

Re-test

Did the trait emerge?

↺

Refine

AI learns + iterates

Practices in library

Assessments reviewed

Active assignments

AI training entries

▷Practice Library

Constraint-led practices you've designed. Each engineered to develop a specific trait via emergent quality.

▷Assessment Review Feed

Log incoming assessments from lead magnet · beta users · DMs. Note patterns. Prescribe a practice.

▷Active Assignments

Track which practices got prescribed to which users. Log outcomes. Closed loop.

▷AI Training Data Queue

Structured entries Oscar will feed into the AI. One observation at a time builds the training corpus.

▷Loop Performance Notes

Is the loop working? Are users improving? Where's the gap between prescribed and actual? Free-text weekly entries.

▼ CUSTOMER JOURNEY ▼

From download to fight camp.

End-to-end product loop. Auto-plays, scrub to any moment. Use this in pitches, with Oscar, with hires.

Download

Onboarding

Assessment Week

Plan Generated

Training

Adaptation

AI Coach Chat

⚔

Fight Camp

▼ ASSUMPTIONS / INPUTS ▼

All assumptions live here.

Edit any blue value. All amounts in AUD except subscription prices (USD, user-facing). Saves automatically to your browser.

▼ PAID FUNNEL CALCULATOR ▼

Live funnel maths.

From CPM through to paid customers. Every metric flows from your inputs.

▷Current Funnel

▷Requirements to hit 1,000 users

▼ CREATIVE TESTING TRACKER ▼

Log every creative.

Decision logic auto-calculates. Scale winners, kill losers, keep testing the rest. Scroll table sideways to see all columns.

Wk	Date	Name	Hook	Angle	Format	Audience	Spend	Imp	CPM	Clicks	CTR	CPC	Leads	CPL	Paid	L→P	CAC	Decision	Notes

▼ PRICING & REVENUE MODEL ▼

Cohort mix → revenue.

Set cohort sizes. See total MRR, ARR, churn impact, and target revenue.

▷Cohort Allocation

▷Totals

▷Churn Impact

▷At Target 1,000 Users

▼ CHURN & MAINTENANCE ▼

Growing, maintaining, or shrinking?

The single calculation that tells you if your business is alive.

Maintenance Status

PRE-LAUNCH

▼ SCENARIO PLANNER ▼

Four cases. All live.

Conservative · Base · Strong · Breakthrough. Edit any cell. Every output updates.

▷Inputs (per scenario)

▷Outputs — to hit 1,000 paid users

▼ WEEKLY GROWTH REVIEW ▼

Every week, a record.

Best creatives, learnings, decisions for next week. Drives the next 7 days.

▼ EMAIL LIST CAMPAIGN ▼

10,000 emails by 30 June.

Standalone paid acquisition for the email list. Begins 18 May 2026.

Pace status

NOT STARTED

▷Live · Klaviyo

▷Inputs

▷Funnel & Pace

▷Email → Product Conversion Projection

▼ DEFINITIONS / FORMULA GUIDE ▼

Glossary + formulas.

Auditable definitions for every metric in the dashboard.